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BEHIND EVERY SPORT THERE IS AN ORGANIZATION THAT CAN INCREASE YOUR NUMBERS.

Dubai Cycling Circuit Opening

4th January 2013

In January 2014 Dubai Sport Counci officially inaugurated the first cycle race that was built in the city of Dubai also known as the pearl of the UAE - and, in doing so, exported to this elegant Middle-eastern country all its consolidated experience in organising top-class sporting events. RCS Sport was involved in all stages of the project; from the making of an original and unique creative concept, to the attentive development of the project itself, including the organisation of the day’s cycle races, the enrolment of the athletes and the planning of all the collateral events specifically designed for the creation of a format that was unique and appealing to the public, and at the same time capable of achieving even the highest of targets and expectations.


A 67km cycling circuit located next to one of Dubai’s main roads has opened to a firework display and grand celebrations

RCS SPORTS & EVENTS DMCC was involved in all stages of the project; from the making of an original and unique creative concept, to the attentive development of the project itself, including the organization of the day’s cycle races, the enrolment of the top athletes and the planning of all the collateral events specifically designed for the creation of a format that was unique and appealing to the public, and at the same time capable of achieving even the highest of targets and expectations

The ‘Dubai Cycling Course’ event was the perfect occasion to announce the prestigious ‘Dubai Tour 2014’ to the pubblic.

RCS SPORTS & EVENTS DMCC was chosen as the most competent partner to organize a professional cycling event of such importance. During the evening, the official logo and the race jersey of the first edition of the Dubai Tour, designed by the prestigious fashion house Versace, were presented to the the world

Not only sport…

This event offered the chance to organize parallel activities, inserting the sports competitions and shows in a wider cultural setting with the aim of appealing more to the public and adding value to the event.
The ‘Museum of Cycling’ was launched in this context. This museum houses a temporary exhibition dedicated to the bicycle, having the aim of passing on and sharing the history, symbols, emotions, the philosophy, and the essence and values of cycling. The stories of champions and of their legendary deeds are told through an engaging and interactive journey, reaching for the first time the United Arab Emirates and opening the doors of this thrilling sport beyond national borders.

A prestigious audience

Among the guests were cycling and sports stars, sponsors from some of the most important international and Arab Emirates’ companies, show business VIPs and, naturally, His Highness Sheik Mohammed bin Rashid Al Maktum, emir of Dubai and vice-president of the United Arab Emirates, accompanied by his entourage.

An important media event

This event represented a great public relations opportunity on a global scale. National and international media and press were involved in reporting on the event, and RCS SPORTS & EVENTS DMCC organised some media events and press releases in the presence of some of the greatest world cycling champions and of the local institutions.Press reviews were released all over the world, highlighting the global attention that ‘Dubai Cycling Course’ was able to draw.